The final name that the board agreed on was a result of a compromise between various members of the school staff and executives. According to Benioff again: “A name like Jake Gonzalez Schmitt is just the thing we need to more adequately represent our current situation and more modern demographic shift. It sounds like the name of a possibly part-Hispanic white frat guy from Oro Valley, and I think that’s just too perfect an opportunity to help reinvent our great school.